Adding Remarketing Codes:

  1. Login to Entrata
  2. Click on Websites, then select Settings
  3. Select the property you'd like to add the remarketing code to in the left hand column
  4. Add the entire remarketing code to the Statistics Javascript section, being sure not to remove any other codes from that section
  5. Click Save
Adding Email Conversion Tracking:

  1. If you don’t have a Google Tag Manager account you will need to create one: https://www.google.com/analytics/tag­manager/
  2. Add a New Account: 
    • Setup Account = Company Name
    • Setup Container
      • Container name = Property Name
      • Where to use container = Web
    • Click Create
  3. The Install Google Tag Manager box will pop-up. Copy just the code from GTM to the last number/letter in the quotation marks (ie - GTM-ABT7KJ3)
  4. Login to Entrata
  5. Click on Websites, then select Settings
  6. Select the property you'd like to add the email conversion tracking code to in the left hand column
  7. Scroll down to the Google Tag Manager Key section and paste the GTM code in the box
  8. Click Save
  9. Navigate back to Google Tag Manager
  10. Go to the Variables tab, click Configure under Built-In Variables and select the following:
    • Under Pages:
      • Page URL
      • Page Hostname
      • Page Path
      • Referrer
    • Under Utilities:
      • Event
    • Under Clicks:
      • Click Element
      • Click Classes
      • Click ID

  11. Click the Tags tab on the left and select New. 
  12. Up at the top where it says Untitled Tag, name the tag Guest Card
  13. Click the Tag Configuration section
  14. Choose a Tag Type: AdWords Conversion Tracking
  15. Tag Configuration
    • Conversion ID (just the numbers from this line of code: var google_conversion_id = 942402339
    • Conversion Label (just the letters & numbers from this line of code: var google_conversion_label = "pI39CMW6tWYQo9avwQM";
    • Conversion Value: leave blank
    • Order ID: leave blank
    • Currency Code: leave blank
  16. Click Advanced Settings
    • Tag firing priority: 1
    • Tag firing options: Once per event

  17. Click Triggering
    • Choose a trigger > click the + sign in the upper right hand corner
    • On the upper left hand corner where it says Untitled Trigger, name the trigger Guest Card Submit
    • Click Trigger Configuration
    • Select All Elements under Click
    • This trigger fires on = Some Clicks
    • Under Fire this trigger when an Event occurs and all of these conditions are true
      • First dropdown: Click Classes
      • Second dropdown: contains
      • Third box enter: btn submit js-submit

  18. Click Save in the upper right hand corner
  19. Click Save again
  20. Click Submit
Adding CallRail Conversion Tracking:

  1. Login to Entrata
  2. Click on Websites, then select Settings
  3. Select the property you'd like to add the remarketing code to in the left hand column
  4. Add the entire CallRail code to the Statistics Javascript section, being sure not to remove any other codes from that section
  5. Click Save