If you have frequently visited the website for your ads, or searched for your ads many times before, there is a strong possibility that you will not be able to see your ads when searching with relevant search terms on Google. This is generally due to the fact that Google recognizes your IP address and search history, and typically won’t show you ads for sites you visit frequently.

To bypass this, we suggest you always use the Google Ad Preview Tool. This will also allow you to conduct as many searches as you would like without negatively affecting your campaign’s CTR.

For more information, please visit Google’s Help page.