What it means: Have you ever visited a website, and then you keep seeing ads for that site when you're visiting completely different sites? That's remarketing. Whenever someone visits your website, no matter how they arrived there, Google will track that visit. Then, when those same visitors are browsing other sites, Google will show them your image ads for up to 30 days. This helps keep your property on top of your prospects' minds.
How do I get it? Remarketing services are included with each search campaign. All you need to do to get it up and running is add a simple code to each page of your website (generally, this can just be added to the header or the footer of your site).
What do I need to do to get my image ads created? Nothing! Once we see that the code has been added to the site, we will automatically create customized image ads for the six most popular ad formats. We'll pull the images and logos off the property's site, and use the information from your website and your information form to get your remarketing ads created. We will only reach out if we aren't able to use your images for some reason.
- Remarketing campaign set-up
- Audience list set up
- Conversion tracking
- Image ad creation
Remarketing Ad Formats (in pixels): We provide various ad formats to ensure that your ads display on desktop, tablet & mobile
What will my ads look like? Below are samples of some of the various ad formats:
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