Once you're logged in:
- Navigate to the PPC tab on the main menu bar
- On the dropdown menu, select PPC Dashboard
- By default, you'll be taken to the Overview screen for the first campaign on your account alphabetically. To select a different campaign, click on the campaign dropdown menu and select the campaign you'd like to review data for
- By default, you'll be looking at data for the past 30 days. However, you can adjust this to whatever time period you would like by clicking on the date range.
Overview:Just as it sounds, the Overview tab will give you an overview of how your campaign is performing. At the top, you'll find key metrics such as clicks, CTR, CPC, total conversions, conversion rate, cost-per-conversion and more!
Total Clicks vs. Cost
If you're wondering how much you're spending on a daily basis, just hover over any day on the Total Clicks vs Cost graph.
The Top Performers section will allow you to see your top five Ad Groups, Ads, Keywords & Extensions. We qualify Top Performers as those that have received the most conversions first, and then those that have received the most clicks.
If you're looking to dig a bit deeper and see your entire campaign's performance, navigate to the Details section. Here, you'll be able to see all the keywords your campaign is bidding on, your various Ad Groups, and more!
Similar to the Overview section, this will give you an overview of your campaign's performance, including your daily budget and your total cost for the selected time period.
Here you'll be able to see detailed data on how all of your ad groups are performing. Your view is limited to 15 ad groups per page, and you're able to sort your data however you'd like. For example, if you'd like to see which of your ad groups is getting the most clicks, simply click on "Clicks" to sort that data by number of clicks.
By clicking the "Ads" tab, you'll be able to see the 1st headline for your ad, as well as what ad group it belongs to and key metrics on how it's performing. By default, the data here will be sorted alphabetically, but similar to the Ad Groups section, you can sort this data however you'd like by clicking on the headers at the top of the chart.
Want to see how all the ads in one ad group are performing? Click the dropdown menu next to "Filter by" and select the ad group you'd like to data for.
The "Keywords" tab will allow you to see data for all the keywords in your campaign. As with the other sections, you can sort your data any way you'd like by clicking on the appropriate header at the top.
Want to see all the keywords for a specific ad group? Click the dropdown menu next to "Filter by" and select the ad group you'd like to view keywords for.
Curious why your keywords may have + signs in front of them? Learn more here.
Extensions allow us to enhance your ads and are included with your Respage service. By default, your extensions are sorted alphabetically, but as with the other sections, you can sort data however you'd like by clicking on the headers at the top of the screen.
Want to see all the how extensions are performing for a specific ad group? Click the dropdown menu next to "Filter by" and select the ad group you'd like to view keywords for.
Next, learn more about ad extensions.
Are you seeing a "No Data Found" message when clicking on the "Placements" tab? The placements tab will only show information for remarketing campaigns. Here, you'll be able to see exactly what sites your remarketing ads are appearing on, as well as how many clicks, impressions, conversions, etc are coming from each placement.
Next, learn how to access PPC reports.